Caffé Bene is a popular coffee joint in South Korea and it expands its reach in the Philippines by opening its first store in Eastwood City last November 2012. We all know how much Pinoys love their coffee, and adding a new option in the mix is definitely a welcome occurrence. Tonight, Caffé Bene held an exclusive event that aims to educate foodies about “The Bene Difference”.
Headed by Mr. Desmond Chua, President of Caffé Bene in the Philippines, a brief walk-through about the company and about “cupping” was discussed. An important thing to note about Caffé Bene, aside from knowing that all of their materials come from high quality sources, is that their beans are medium roasted. Contrary to what we know, medium roasted coffee beans offer the best taste in coffee. You can even down a cup sugar-free.
By the way, caffé is coffee in Italian while bene is good. Therefore, Caffé Bene translates to “good coffee”.
To experience the quality and taste of Caffé Bene coffee beans, we tried to perform cupping first-hand. We were given three different types of beans where one of them is the Caffé Bene’s. Can you guess from the mere appearance which one is Caffé Bene‘s beans?
The first container holds Caffé Bene’s beans. The golden brown color of the beans signify medium roast that creates a perfect cup every time.
Cupping involves a series of steps and the one we tried is just the shortened version because in reality, there is a formal way to learn it. Basically, it involves cooking ground coffee beans, breaking it, skimming it, smelling it, and finally, tasting it. Cupping normally involves several coffee beans so it is customary to spit it out, much like wine tasting.